Published 05 Nov 2026
Lumo, the Newcastle-based open access rail operator, has welcomed the region’s top business leaders to the exclusive launch of its bespoke new onboard beer – ‘Brewmo’.
The beer was crafted by Newcastle’s Full Circle Brew Co and is now available on Lumo’s all-electric East Coast Main Line services, which link Newcastle with destinations including London, Edinburgh and Glasgow.
The official launch took place at Full Circle Brew Co’s brand new taproom at Fenwick, the iconic Newcastle department store. Full Circle at Fenwick is home to 12 taps and two cask lines serving a range of beers.
The North East’s top business leaders, community and sports groups as well as guests from the tourism and cultural sector attended the event. Guests also included representatives from valued Lumo partners Newcastle Eagles, North East Screen and North East Museums, as part of the operator’s commitment to championing local sport, arts and culture.
Customers were invited to be part of the selection process of the drink at an event earlier this year at Full Circle Brew Co’s brewery on the edge of the city.
Ben Cleary, Founder of Full Circle Brew Co, said: “Officially launching Brewmo gave us the perfect opportunity to invite key figures from across the region to try both the delicious beer and our exciting new taproom at Fenwick.
“Opening our first dedicated taproom has given us the opportunity to bring Full Circle to a completely new audience in the city centre. Bringing Brewmo to Lumo services has also given us a unique chance to give customers a taste of Full Circle on their travels between England and Scotland.”
Richard Salkeld, Director of Communications and Partnerships at Lumo, added: “Collaborating with Full Circle Brew Co has been a joy, so it was only right that we officially launched Brewmo in style. Their new taproom at Fenwick is an impressive venue and another reason that our home city of Newcastle is one of the best destinations to visit.
“Brewmo is officially available onboard our East Coast services and I can’t wait for those travelling with us to try it.”
The launch follows Lumo’s announcement that it has also teamed up with Beartown Brewery in Cheshire to create a beer for its recently launched West Coast Main Line services, linking Stirling and London with destinations including Preston and Carlisle.
The Congleton-based brewery has created 'Lumo-nescence', an exclusive West Coast India Pale Ale (IPA), specially developed and brewed for Lumo customers.
Both partnerships are an example of Lumo working with local businesses along its routes to bring distinctive products and experiences to customers, while supporting regional suppliers and celebrating the communities it serves.
The beer was crafted by Newcastle’s Full Circle Brew Co and is now available on Lumo’s all-electric East Coast Main Line services, which link Newcastle with destinations including London, Edinburgh and Glasgow.
The official launch took place at Full Circle Brew Co’s brand new taproom at Fenwick, the iconic Newcastle department store. Full Circle at Fenwick is home to 12 taps and two cask lines serving a range of beers.
The North East’s top business leaders, community and sports groups as well as guests from the tourism and cultural sector attended the event. Guests also included representatives from valued Lumo partners Newcastle Eagles, North East Screen and North East Museums, as part of the operator’s commitment to championing local sport, arts and culture.
Customers were invited to be part of the selection process of the drink at an event earlier this year at Full Circle Brew Co’s brewery on the edge of the city.
Ben Cleary, Founder of Full Circle Brew Co, said: “Officially launching Brewmo gave us the perfect opportunity to invite key figures from across the region to try both the delicious beer and our exciting new taproom at Fenwick.
“Opening our first dedicated taproom has given us the opportunity to bring Full Circle to a completely new audience in the city centre. Bringing Brewmo to Lumo services has also given us a unique chance to give customers a taste of Full Circle on their travels between England and Scotland.”
Richard Salkeld, Director of Communications and Partnerships at Lumo, added: “Collaborating with Full Circle Brew Co has been a joy, so it was only right that we officially launched Brewmo in style. Their new taproom at Fenwick is an impressive venue and another reason that our home city of Newcastle is one of the best destinations to visit.
“Brewmo is officially available onboard our East Coast services and I can’t wait for those travelling with us to try it.”
The launch follows Lumo’s announcement that it has also teamed up with Beartown Brewery in Cheshire to create a beer for its recently launched West Coast Main Line services, linking Stirling and London with destinations including Preston and Carlisle.
The Congleton-based brewery has created 'Lumo-nescence', an exclusive West Coast India Pale Ale (IPA), specially developed and brewed for Lumo customers.
Both partnerships are an example of Lumo working with local businesses along its routes to bring distinctive products and experiences to customers, while supporting regional suppliers and celebrating the communities it serves.
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