Published 15 Apr 2026
Scotland’s TikTok sensation Just The Brave have modelled the rail operator Lumo’s iconic tartan pattern at the New York Tartan Day parade.
The parade is held every April to mark the end of the annual Tartan Week, a celebration of Scottish-American heritage. Several thousand marchers made their way down Sixth Avenue, with Outlander actor Sam Heughan leading the parade this year.
Just The Brave, who have racked up 5.7 million views on TikTok, proudly represented Lumo at the event in special tartan waistcoats. The operator is famous for providing affordable, direct links between Glasgow, Falkirk, Edinburgh, the North East of England and London.
Lumo recently enlisted the help of Houston Kiltmakers to design an official tartan to cement its dedication to serving Scotland. The eye-catching design was formally accepted into the Scottish Register of Tartans in January this year.
As well as taking part in the official New York Tartan Day parade, Just The Brave were selected to appear on a large billboard in the city’s iconic Times Square. The group made the most of the unique opportunity by taking selfies with the huge digital screen.
Richard Salkeld, Director of Communications and Partnerships at Lumo, led the project to commission the tartan design. He said: “We’re committed to celebrating Scotland and the communities that we serve. As Lumo continues to better connect Scotland with new routes including Glasgow and Stirling, our tartan is an ideal way to reflect our cross-border connectivity.
“Seeing our officially registered tartan being worn at such an iconic event that celebrates Scotland is a very special moment to further showcase Scotland on an international stage.”
Just The Brave also wowed guests with a performance at the official opening of Lumo’s new rail base in Preston last month. Lumo is preparing to launch a brand new service for the West Coast this spring, connecting destinations including Stirling, Carlisle, Preston and London Euston.
Just The Brave added: “Visiting New York City to take part in the Tartan Day Parade has genuinely been a once-in-a-lifetime experience. Thank you so much to Lumo for their support in helping us to do this and for sorting us out with the perfect waistcoats to model on Sixth Avenue. It was particularly amazing to see our photo shining bright in Times Square! Gestures like that sum up why Lumo is so loved in Scotland.”
Lumo journeys between Glasgow and London King's Cross start from just £33.90 when booked direct, with journeys between London Euston and Stirling on Lumo’s upcoming West Coast route starting from just £29.90.
Lumo recently celebrated Scottish Tourism Month by partnering with Visit Glasgow to showcase the best places to visit in the city, with video content featuring BBC Radio 1 presenter Emil Franchi. The operator also proudly supports Glasgow’s Pride, Stirling’s Bloody Scotland Crime Writing Festival and the Glasgow International Comedy Festival.
The parade is held every April to mark the end of the annual Tartan Week, a celebration of Scottish-American heritage. Several thousand marchers made their way down Sixth Avenue, with Outlander actor Sam Heughan leading the parade this year.
Just The Brave, who have racked up 5.7 million views on TikTok, proudly represented Lumo at the event in special tartan waistcoats. The operator is famous for providing affordable, direct links between Glasgow, Falkirk, Edinburgh, the North East of England and London.
Lumo recently enlisted the help of Houston Kiltmakers to design an official tartan to cement its dedication to serving Scotland. The eye-catching design was formally accepted into the Scottish Register of Tartans in January this year.
As well as taking part in the official New York Tartan Day parade, Just The Brave were selected to appear on a large billboard in the city’s iconic Times Square. The group made the most of the unique opportunity by taking selfies with the huge digital screen.
Richard Salkeld, Director of Communications and Partnerships at Lumo, led the project to commission the tartan design. He said: “We’re committed to celebrating Scotland and the communities that we serve. As Lumo continues to better connect Scotland with new routes including Glasgow and Stirling, our tartan is an ideal way to reflect our cross-border connectivity.
“Seeing our officially registered tartan being worn at such an iconic event that celebrates Scotland is a very special moment to further showcase Scotland on an international stage.”
Just The Brave also wowed guests with a performance at the official opening of Lumo’s new rail base in Preston last month. Lumo is preparing to launch a brand new service for the West Coast this spring, connecting destinations including Stirling, Carlisle, Preston and London Euston.
Just The Brave added: “Visiting New York City to take part in the Tartan Day Parade has genuinely been a once-in-a-lifetime experience. Thank you so much to Lumo for their support in helping us to do this and for sorting us out with the perfect waistcoats to model on Sixth Avenue. It was particularly amazing to see our photo shining bright in Times Square! Gestures like that sum up why Lumo is so loved in Scotland.”
Lumo journeys between Glasgow and London King's Cross start from just £33.90 when booked direct, with journeys between London Euston and Stirling on Lumo’s upcoming West Coast route starting from just £29.90.
Lumo recently celebrated Scottish Tourism Month by partnering with Visit Glasgow to showcase the best places to visit in the city, with video content featuring BBC Radio 1 presenter Emil Franchi. The operator also proudly supports Glasgow’s Pride, Stirling’s Bloody Scotland Crime Writing Festival and the Glasgow International Comedy Festival.
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