Philosophy is a big word, but ours is dead simple and underpins everything we do. It’s all about putting the customer’s wellbeing first.
Lumo as a brand conceptualises our commitment to our customers individual wellbeing combining all elements of physical, spiritual, corporal, emotional and social being to ensure that any journey with us leaves you positively ready.
It combines fresh thinking and innovation as luminosity (Lu)
and the essence of travel to which it is relevant as motion (mo)
Creating our brand name Lumo
We are a new movement, reimagining travel for a world where sustainability matters, everyone is welcome and will be treated fairly and with respect, receiving the same comfortable, well-designed service, without being charged a premium.
Without people, our trains are just big new bits of (extremely energy efficient and beautifully designed) machinery. We have insured that, with our exclusive digital experience, and our newly designed ambassador service, that everyone can